- Nov 26, 2008
- TARP Worldwide Healthcare
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www.tarp.com/healthcare TARP Worldwide, the world’s leading customer experience agency, pioneered the science of quantifying, managing, and optimizing the healthcare customer experience. TARP initiated the science of experience management two decades ago when we stated it was five times cheaper to keep a patient than to get a new one. We combine customer satisfaction research and analytics with actionable programs that change employee behaviors and improve the quality of the customer interaction. This powerful combination creates quantifiable bottom-line results. Simply put, we Release the Profit of Interaction™. TARP’s products are designed to improve the physician-sales professional interaction, the physician-patient interaction, and the patient-pharmaceutical company interaction and include:Key Driver Analyses Aligning key drivers of targeted physicians and the sales reps that call on them Sales Force Assessment Closing the gap between key drivers for targeted physicians and the sales reps that call on them Sales Force Training Training Sales Reps to Reinforce Behaviors that Drive Market Share. Using survey results, TARP trains your sales representatives to close the sales gap, enhancing the physician-sales professional interaction, gaining loyalty, and driving business. Customized Patient Complaint Handling / Feedback Loop Improving interactions with patients through telephone, Internet, social media and other channels
- Nov 26, 2008
- TARP Worldwide Launches Blog Site!
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The TARP blog is authored by a team of TARP’s customer experience experts, who leverage years of expertise in refining the customer experience. This is their opportunity to analyze the trends in customer service and discuss the different steps companies are taking to improve their customer experience.The team includes: Dennis Gonier, CEO Dennis is a true pioneer and innovator in driving customer experience research and strategy, and an evangelist about the critical importance that customer interactions have on a company’s bottom line. Over his 20-year career, he has dramatically changed many major corporations, including AOL, AAA, American Express, Avon, Coca-Cola, Neiman Marcus, P&G, and Southwest Airlines.Dennis has been named one of the “21st Century Stars” changing the face of consumer intelligence and marketing by American Demographics. He is also often quoted in The Wall Street Journal, New York Times and Brandweek on consumer issues. Crystal Collier, SVP Practices Crystal is a consummate consumer and the sultana of shopping. She understands just what it takes to make a customer experience meaningful and helps major brand names undertake these initiatives. Her passion for improving the customer experience is leveraged within the Practices division for TARP where she has developed a variety of tools and programs that strengthen corporate front lines on every interaction. By creating enthusiasm, performance improvement and brand-aligned services, Crystal helps Global 2000 organizations ensure that each instance of customer contact is maximized. John Goodman, Vice Chairman Widely considered one of the founding members of the customer experience industry, John led customer service’s evolution into a resource that generates revenue and improved operations. He led the White House sponsored evaluation of complaint handling and was one of the first researchers to quantify “word of mouth,” and most recently, “word of mouse.” With 36 years of experience, John lends the perspective of a seasoned customer experience veteran to discussions about customer service best practices in a wide range of industries. Geoff Arbuckle, Vice President, Business Development Geoff brought over 17 years of professional experience when he joined TARP in 2008. A highly accomplished and visionary marketing, sales and business development leader with an outstanding record of maximizing revenue, Geoff contributes extensive knowledge about the ROI of outstanding customer relations, especially in the healthcare and medical device fields.
- Nov 26, 2008
- Geoff Arbuckle is Featured in the Latest Edition of Next Generation Pharmaceutical Magazine
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Geoff Arbuckle, Vice President of Healthcare and Business Development at TARP Worldwide is featured in an expert roundtable interview: http://www.ngpharma.com/currentissue/article.asp?art=275471&issue=285 Geoff Arbuckle, Vice President of Healthcare and Business Development at TARP Worldwide authored a published editorial piece: http://www.ngpharma.com/currentissue/article.asp?art=275454&issue=285 To learn more about TARP Worldwide, check out www.tarp.com. To learn more about Geoff Arbuckle, find him on Linkedin at , and also on Facebook and Plaxo.
- Nov 26, 2008
- TARP Worldwide...
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The world's premier customer experience agency and research consultancy. Since our founding 37+ years ago, TARP has worked with hundreds of organizations—from the White House to Fortune 500 companies and beyond—to research customer satisfaction and loyalty, provide actionable analysis and recommendations, and assist in creating substantial bottom-line results. Since 1971, TARP has been setting the standard for measurement and guidance to help our clients improve customer service performance, customer value, and, overall, what we call “The Profit of Interaction™.” TARP pioneered the science of quantifying and managing the customer experience and applying that knowledge to help clients realize bottom-line results. Today TARP continues to apply our leading-edge strategic insight, research products, and call center services to execute exceptional customer experience measurement, greater customer loyalty and a stronger bottom line.
- Nov 26, 2008
- TARP Worldwide Announces the Hiring of Geoff Arbuckle as Vice President
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Joining TARP Worldwide in 2008, bringing more than 17 years of professional experience, Mr. Arbuckle is a highly accomplished, visionary marketing, sales and business development leader with outstanding record of maximizing revenues. In previous senior level management positions he consistently returned double-digit annual growth and has managed product/service portfolios in excess of $150M. He is exceptionally adept at strategic planning, process engineering and infrastructure implementation, training and development, relationship management, team building and budget management. But it's his holistic, "everything has a return on investment" management approach and proven expertise in building, steering and motivating top-level teams to consistently meet and exceed goals that contribute directly to bottom-line results. Prior to joining TARP, he held senior management positions with a recognized global management consulting firm and one of the world's largest healthcare conglomerates.
