The age data listed here is based on a birth date information that we collect from a variety of public and proprietary sources and statistical models. We then compare this data against U.S. Census data for validation purposes.
Household Income
Real estate data is derived from statistical models. The models incorporate several highly predictive individual and household level attributes. Validation and model fitting include comparisons to U.S. Census data.
Buying Interests
This information is collected from catalog/retail transactions and responders to direct marketing offers that are aggregated into specific purchase categories.
Education Levels
Education info are compiled from self-reported surveys, occupational information or derived from statistical models. Many data attributes are incorporated into the models including some U.S. Census data.
Home Values
Property prices are derived from the most current census data.
Interests and Hobbies
This information is primarily self-reported data collected via surveys and questionnaires that consumers complete regarding their own personal lifestyle preferences across a wide variety of categories.
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